Privacy policy

Privacy Policy

Last Updated: June 7, 2026

World Brands operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). World Brands is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person, as defined under the Personal Data Protection Law (PDPL) of the Kingdom of Saudi Arabia. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, depending on how you interact with the Services and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address

  • Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, and other payment details

  • Account information including your username, password, security questions, preferences and settings

  • Transaction information including the items you view, add to your cart, wishlist, purchase, return, exchange or cancel, and your past transactions

  • Communications with us including the information you include when sending a customer support inquiry

  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers

  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information

  • Automatically through the Services including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies

  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf

  • From our partners or other third parties

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to process your payments, fulfill your orders, remember your preferences, send notifications related to your account, process purchases, returns and exchanges, manage your account, arrange shipping, facilitate returns, enable product reviews, and create a customized shopping experience for you.

Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services based on your activity on the Services.

Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect and investigate possible fraudulent, illegal, or malicious activity, and to secure our Services. You are responsible for keeping your account credentials safe and we highly recommend you do not share your username, password, or other access details with anyone else.

Communicating with You. We use your personal information to provide customer support, to be responsive to you, and to maintain our business relationship with you.

Legal Reasons. We use your personal information to comply with applicable law, including the laws of the Kingdom of Saudi Arabia, or respond to valid legal process, including requests from law enforcement or government agencies, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping)

  • With business and marketing partners to provide marketing services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices. You may opt out of targeted advertising here

  • When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations

  • With our affiliates or otherwise within our corporate group

  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside.

To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information via the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not imply any endorsement of the content on such platforms or of their owners or operators.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority as defined under the laws of the Kingdom of Saudi Arabia. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies. Retention periods are determined in accordance with the PDPL and its implementing regulations.

Your Rights and Choices

In accordance with the Personal Data Protection Law (PDPL) of the Kingdom of Saudi Arabia, you have the following rights in relation to your personal information:

  • Right to Access: You may request access to personal information that we hold about you

  • Right to Delete: You may request that we delete personal information we maintain about you

  • Right to Correct: You may request that we correct inaccurate personal information we maintain about you

  • Right of Portability: You may request a copy of the personal information we hold about you and request that we transfer it to a third party, in certain circumstances

  • Right to Opt Out of Targeted Advertising: You may opt out of the processing of your personal information for targeted advertising purposes here

Managing Communication Preferences. We may send you promotional emails, and you may opt out at any time by using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders.

You may exercise any of these rights by contacting us using the contact details provided below. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, as permitted or required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. You may also have the right to lodge a complaint with the Saudi Data and Artificial Intelligence Authority (SDAIA), which is the competent data protection authority in the Kingdom of Saudi Arabia.

International Transfers

Please note that we may transfer, store, and process your personal information outside the Kingdom of Saudi Arabia. Any such transfers will be conducted in accordance with the requirements of the PDPL and its implementing regulations, including ensuring adequate levels of data protection are maintained.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last Updated" date, and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at:

World Brands📧 care@worldbrands.co
📍 Riyadh, Kingdom of Saudi Arabia

For the purpose of applicable data protection laws, we are the data controller of your personal information.